Recently, as a representative enterprise in Ningxia''s food industry, Ningxia Yizhongyuan Food Co., Ltd. has made consecutive appearances at the 26th China·Qinghai Green Development Investment and Trade Fair (Qinghai Fair) and the 31st China Lanzhou Investment and Trade Fair (Lanzhou Fair). It showcased its innovative achievements in green food research and development, intensive processing, and market expansion, which have attracted extensive attention from participating merchants and audiences.

The 25th China · Qinghai Green Development Investment and Trade Fair (hereinafter referred to as the Qinghai Fair) opened in Xining, Qinghai. More than 1,000 enterprises from 28 domestic provinces, autonomous regions and municipalities, as well as 6 countries and regions including Thailand and Uzbekistan, participated in the exhibition.

With the theme of "Open Cooperation, Green Development", this session of the Qinghai Fair has set up 3 indoor exhibition halls (Green Development Hall, Cooperation and Exchange Hall, and Commodity Trade Hall) and 1 outdoor trade exhibition area, with more than 380 standard booths. It focuses on exhibiting and selling famous, high-quality and special products from home and abroad as well as characteristic organic agricultural and livestock products in the province. Meanwhile, this session of the Qinghai Fair also set up the Guest Country Iceland Exhibition Area for the first time, building a platform for opening up to the outside world and attracting investment.

At this exhibition, sales representatives of Ningxia Yizhongyuan Food Co., Ltd. promoted the unique advantages of the company''s products to domestic and foreign merchants through product display, on-site tasting and cooperation negotiations. During the exhibition, preliminary cooperation intentions were reached with a number of supply chain platforms, further expanding the market channels in the northwest region.

The 31st China Lanzhou Investment and Trade Fair was held in Lanzhou, Gansu from July 6th to July 10th. This exhibition set up 4 major exhibition areas focusing on international exchanges, regional cooperation, characteristic and advantageous industries, fashion consumer goods, and high-quality foreign trade products, attracting 38 countries along the "Belt and Road" as well as 17 domestic provinces (autonomous regions, municipalities directly under the Central Government) and the Hong Kong, Macao and Taiwan regions to participate.

As the largest-scale, highest-standard and most influential international economic and trade event in Gansu Province, the Lanzhou Investment and Trade Fair has been successfully held for 30 sessions. It has attracted many guests from home and abroad, and signed a large number of high-impact projects, thus becoming a "golden signboard" for Gansu Province''s opening-up and investment promotion.

On July 6, Ningxia Yizhongyuan Food Co., Ltd. once again participated in the 31st Lanzhou Investment and Trade Fair, showcasing its series of products such as "Hui Township Stockade" and "Silk Road Stockade". Zhang Guolei from the company''s sales department stated that the participation in the Lanzhou Investment and Trade Fair aims to connect with business resources along the "Belt and Road" and promote Ningxia''s characteristic leisure food to the national and even international markets.

On the first day of the exhibition, the enterprise signed a number of procurement agreements with distributors from Gansu, Shaanxi and other places.

Continuous participation in the Qinghai Green Development Investment and Trade Fair and the Lanzhou Investment and Trade Fair reflects the strategic layout of Ningxia Yizhongyuan Food Co., Ltd. to deeply cultivate the northwest market and radiate the whole country. In the future, the enterprise will rely on Ningxia''s high-quality resources, strengthen industry-university-research cooperation, promote the high-end and brand development of products, and at the same time, accelerate integration into the domestic and international dual cycles with the help of the bridge built by the exhibition economy.